【About OFCUZ】 OFCUZ, formerly known as Heat Wave Boutique, has been rooted in Johor Bahru’s fashion scene for over 22 years. Since 2003, we’ve stayed true to our core — genuine service and thoughtfully curated selections — growing alongside countless customers on this journey. This year, we officially completed our brand transformation ⸺ evolving from Heat Wave Boutique into a younger, style-driven identity: OFCUZ. This upgrade isn’t a fresh start, but a continuation of our 22-year foundation, allowing the brand to move forward with a more modern, expressive attitude while staying by your side.
【Our Story】 In 2003, Heat Wave Boutique began its journey as a heartfelt boutique filled with warmth and sincerity. For more than two decades, we have personally travelled to major cities, searching for the right pieces — not many, but refined; not trend-chasing, but staying true to style and quality. We’ve always believed that clothing isn’t just worn on the body — it becomes part of one’s confidence. Entering a new era, we officially evolved into OFCUZ in 2025. This is not only an upgrade, but a continuation — preserving the sincerity and dedication we’ve had from the start, while embracing stronger influences of streetwear, Korean-inspired fashion, and bold contemporary style. Every day ahead, OFCUZ will continue curating pieces for you, and walk with you as you grow into a more confident version of yourself.
【OFCUZ Style & Commitment】 Limited Pieces · One-of-a-Kind Philosophy We believe in bringing in small batches — most styles come in only one piece per size. This ensures you wear something truly your own: no duplicates, no mass trends, no compromising your individuality. Personally Curated · Quality in Every Detail We handpick every item from major fashion cities, carefully examining the cut, fabric, and color combinations. Only pieces that meet our standards make it to the rack. Every OFCUZ item represents our dedication to quality. Sincere Service · A Culture Unchanged for 22 Years Whether online or in-store, every customer deserves genuine care. Sincerity, patience, and professionalism have been our guiding values for over 22 years — and they remain unchanged. In-Store × Online · A Dual Experience Visit us at KSL City Mall to try on your favorite pieces, or shop anytime at www.ofcuzcollection.com for a seamless online journey.